Teaching

Overview of our courses, seminars and theses

Below you can find an overview of our currently ongoing and upcoming courses and seminars. Please note that seminars usually require an application.

For detailed information on course contents, application procedures, and timings, please refer to the respective syllabi and ViaCampus.

Seminar and Final Theses

Please refrain from contacting us individually about writing your BA or MA thesis with us. For your convenience, we have summarized all relevant information in the thesis manual . Please read the information carefully and follow the standard application procedures. Once you are accepted to write your thesis at our chair, personal contact and supervision will start.

The application deadline for students who intend to write their final thesis during the winter term is September 15. The application deadline for students who want to write their final thesis during the summer term is March 15. 

Students have to submit their application form to the examination board

Please note: Any thesis supervised by our team has to be written in English. Any master thesis has to include an empirical study.

Thesis Manual
Template for Final Theses
Template for Seminar Theses

Current Semester

Winter Term 2024 (2nd block)

Bachelor:

  • Marketing (Bachelor, 1580)- Syllabus
  • Seminar: ViaScience: From Theory to Practice: Strategic Marketing (Bachelor, 6079) - Syllabus 
  • How to Write a (good) Final Thesis in Marketing -Syllabus

Master:

  • Consumer Research Methods (Master; 6830) - Syllabus
  • How to Write a (good) Final Thesis in Marketing - Syllabus

 

More Infos

upcoming courses

Summer Term 2025

Bachelor:

  • Marketing (Bachelor, 1580) - Syllabus
  • Strategic Marketing (Bachelor, 3273) - Syllabus
  • Seminar in Marketing: Marketing Ethics* (Bachelor, 6109) - Syllabus
  • How to Write a (good) Final Thesis in Marketing -Syllabus

Master:

  • Consumer Behavior (Master, 6670)- Syllabus
  • Topics in Consumer Research* (Master, 6851) - Syllabus
  • ViaScience: From Theory to Practice (Advanced)* (Master-6799) - Syllabus
  • How to Write a (good) Final Thesis in Marketing - Syllabus

* this is a seminar with limited capacity and therefore requires an application. Please read the seminar syllabus carefully for entry and application requirements (i.e., required documents, pre-requisites for participation, deadline and where to submit your application). We are unable to consider incomplete applications or applications that do not meet the seminar entry requirements communicated in the syllabus. Oftentimes, the number of seminar applications we receive far exceeds our capacity. In this case participant selection is competitive and based on grades. Please also note that due to high demand, Master level seminars are reserved for students inscribed in one of our Master programmes.

Bachelor:

  • Marketing (Bachelor, 1580)- Syllabus
  • Seminar: ViaScience: From Theory to Practice: Strategic Marketing* (Bachelor, 6079) - Syllabus
  • How to Write a (good) Final Thesis in Marketing -Syllabus

Master:

  • Consumer Research Methods* (Master; 6830) - Syllabus
  • How to Write a (good) Final Thesis in Marketing - Syllabus

 * this is a seminar with limited capacity and therefore requires an application. Please read the seminar syllabus carefully for entry and application requirements (i.e., required documents, pre-requisites for participation, deadline and where to submit your application). We are unable to consider incomplete applications or applications that do not meet the seminar entry requirements communicated in the syllabus. Oftentimes, the number of seminar applications we receive far exceeds our capacity. In this case participant selection is competitive and based on grades. Please also note that due to high demand, Master level seminars are reserved for students inscribed in one of our Master programmes.  

Bachelor:

  • Marketing (Bachelor, 1580) - Syllabus
  • How to Write a (good) Final Thesis in Marketing -Syllabus

Master:

  • How to Write a (good) Final Thesis in Marketing - Syllabus

 

Office Address

Chair of Marketing